When it comes to SEO, there are a lot of myths. Many people think SEO is just something you do once or that all it takes is a bunch of keywords that your web developer told you to use. But it isn’t that easy. SEO is a constant cycle of analytics, evaluating and then putting that data to use. SEO is super essential for small businesses or anyone trying to get traction on their web site in order to be competitive. But you have to know what is true and what is an internet urban legend, you need to read the following.
1. Social media won’t help your SEO, all that matters is content
Umm totes false. Every time someone likes a blog post from your site on Facebook or retweets something it sends positive signals to search engines. Use social media!
2. Most sites are equipped with SEO already
Sorry, but SEO is not a pre-packaged deal when you start a web site. You need to choose a site platform that factors in SEO or can add in plugins to allow you to make the site SEO-friendly. If you can afford it, consider bringing on an SEO consultant.
3. You must have keyword meta tags
Keyword meta tags are now a thing of the past. They do not help rankings. But you still need to work on a great meta description (keep it under 160 characters).
4. The H1 headings are super important
The headline or thesis of the piece doesn’t influence your SEO. The title of the post is more decorative. What really matters is the keywords and ideas you use in the first few sentences of that post. You may have a great headline which could get people to click on your post, but if that content doesn’t captivate them right off the bat you will lose them. That is when Google will push you back in the rankings.
5. Links are more important than good content
There is the assumption that through links, engines can analyze the popularity of a website and page based on the number and popularity of pages linking to them. Trustworthy sites tend to link to other trusted sites, but span sites do not. And yes, links are very important but quality content is even more essential. Experts say if you have the budget hire someone to write good content for your site or blog instead of hiring someone to do link building. An investment in content means website pages, blog posts, lead generation offers, and guest posts on other sites which lead to more links eventually.