Though Google has been criticized for its lack of female representation in its famous homepage googles (its doodles gloried far more men than women. Some 82 percent of Google doodles between 2010 and 2013 featured men, according to a report by SPARK Movement, a girls’ advocacy group) they made a pretty good effort today with their Google Doodle video to celebrate International Women’s Day which is tomorrow, March 8.
The team at Google comprised over 100 women from all corners of the globe to appear in a 80 second video you can access when you go to search for something. Some of the women featured include prominent figures such as Malala Yousafzai and – bizarrely – children’s character Dora the Explorer, who all say “happy International Women’s Day” in various languages.
The doodle shows the Venus symbol in Google’s trademark colours and uses the video to “provide a glimpse of what some women across the world are doing”, Ryan Germick, Google Doodle’s team leader told The Telegraph.”International Women’s Day is a really hard topic,” he said. “How do you summarise what women represent in a graphic?”
“A 20-part DVD wouldn’t have scratched the surface. We decided with the Doodle format we could probably do a fun video.” Watch it below:
Google has been on a major pro-women movement. This week the search engine giant announced it was committing $1 million in aggregate to 40 startup-focused organizations, challenging them to get more women into the tech sector.
“From simply changing the times of events to accommodate busy moms to teaching young girls to see themselves as entrepreneurs, 40 of our partner communities will soon launch new programs and outreach initiatives to encourage women founders,” the company said in a statement.
Some of the selected companies that will getting help from Google include Galvanise (US), Campus for Moms (Israel), Club Kidrepreneur (Australia), Cc Hub (Nigeria), Nasscom 10,000 Startups (India) and Outbox (Uganda), among others.
Even though women make up 30% of U.S. business owners and employ nearly 7.8 million workers, they get far less capital from venture capitalists. That doesn’t stop them because they still manage to get 12% higher returns but it would great to have more financial support going through the system in general whether that means getting more computer classes available to young girls to helping adult women learn a new skill, this is monumental.
Happy International Women’s Day!