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Want Success (or Ice Cream)? Use Your Words

*Special Announcement!* Join us for a FREE LIVE WEBINAR with award-winning copywriter Laura Belgray this Thursday, December 11th, at 2 PM Eastern/11 AM Pacific to learn the secrets of writing attention-grabbing, results-getting content for your website.

Remember when you were little, and trying to express something (usually by whining, stomping your foot, or hitting your sister)?

What did your parents say?

Probably, “Use your words.”

Notice it wasn’t, Use your colors. Use your high-res images. Use your wire frames.

And it still isn’t. When it comes to communicating for your business, those elements, no matter how beautifully you use them, don’t do the job of communicating what you’re all about.

Sure, nice design supports the words on your site, and makes them look all purty, but the words are the star. Even if there are very few of them.

Those words are called “copy,” and they’re standing in for you and what you want to say to the world. If it’s a business, that might be:

Here’s who I am, what I do, why it’s right for you.
Here’s how you can get it.
Here’s how you pay me.
Gracias!

The words are your sales person. Depending what kind of business you have, they might even be your cashier. Cha-ching!

In fact, speaking of cha-ching, I recently had a client whose monthly revenue quadrupled — yes, qua-freaking-drupled — from changing the words on her site.

Think about any time you looked at a website or sales page and had that Cookie Monster voice in your head say, ME. MUST. HAVE. NOW. And then you bought. Bet it was the words that sealed the deal.

The better you use your words, the better you:

  • Get along with people
  • Sell your products and services
  • Persuade people to do what you want them to do
  • Make an impact
  • Get someone to buy you ice cream

So let’s use our words, shall we? And don’t hit your sister!

If you are ready to start writing stellar copy (and quadrupling you or your clients’ sales!), then sign up for the FREE LIVE WEBINAR with Laura this Thursday, December 11th, at 2 PM Eastern/11 AM Pacific.

In the webinar, you’ll learn:

  • Why the words on your site are more important than a beautiful design
  • What to include on your homepage to make people stick around on your site (and give you money!)
  • Tips for writing like an actual, flesh-and-blood human and not a robot… or an infomercial
  • Proven writing techniques for creating compelling, non-sucky, money-making copy


What are you waiting for? Click here to join award-winning copywriter Laura Belgray and learn the secrets of writing attention-grabbing, results-getting content for your website.

Your email address will not be published.

4 comments

  1. mad Replied

    it it possible to watch the webinar of last 11th december?

    • skillcrush Replied

      We’ll email you about the webinar so keep your eye out for a message soon. :)

  2. Elle Replied

    Would the principles of this webinar apply if I want to get more people engaged in my website but I don’t want them to give me money?

    • Deepina Kapila Replied

      I think so Elle! It’s all about capturing the audience and the tips actually helped a few students redo their LinkedIn profile too! :D

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